Do you really need Google or Facebook Ads?

While marketing for many companies including our local home service business we can confidently say NO.

Most companies do not need paid advertising, because they’re just not big enough to handle all the traffic that can be sent to them. Below is an image of the search volume for the keywords “cleaning company” and “house maids” in South, Florida. Close to 10k people searching for “cleaning company” in that area.

Imagine you had an unlimited budget and was able to acquire all 10k leads. Divide 10k customers by your 20 work days (working M-F). That’s 500 homes per day, now I understand that would be unrealistic because not all of the leads would convert to customers, but my point is you have to measure how many customers can your business handle.

Running advertising has gotten easier and more accessible because FB (Meta) or Google do want your money. The only friction is running ads profitably and efficiently for your business. That means nurturing the leads with instant quotes, seasonal offers and landing pages that seamlessly books them into your calendar. That’s where HSL comes in, we offer Web design, web hosting, lead capture, lead nurture, and more. Check them out below.